As the local food movement continues to gain momentum across the country, people are ever more interested in knowing where their food comes from… but local food isn’t always promoted clearly. While 42% of Middlebury College students mistakenly thought the majority of meat served in their dining program was locally sourced (less than 1% actually is), while I bet many students in the Burlington School District have no idea that their lunch program now purchases thousands of pounds of local beef each year. Wow! How do we get the word out?
This hot topic of ground beef quality and pink slime sounds like a bit of a tangent to kids’ gardening programs, but here’s what they all have in common: these programs are all looking (and sometimes lacking)the clear communication to explain their successful efforts. Can some simple, homemade signs help?
During a recent meeting at Friends of Burlington Gardens, the conversation jumped rapidly between planning several summer programs and activities, but the discussion seemed to cycle around this chorus: We need to make good signs for that.
The song went something like this:
- Want to make children learning to speak English more comfortable in the garden? Let’s make some signs in the gardens for various plants that are written in different languages.
- Want to make students more aware of the greenhouse activities at their high school and encourage them to join? How about we put up signs around campus to say what we’re doing? Let’s have some artsy students come up with a sign and maybe a motto we can display outside the greenhouse.
- Want to show the community the flourishing school garden in its prime? We should get lots of good signage…I wonder who has nice handwriting?
Signs are essential for communicating what’s happening in the land of garden education – they can decorate the garden site and give kids a way to contribute – but they also can be a marketing tool used to recruit students and showcase successes for the community. While the cardboard signs handwritten in marker and those hand-painted wooden signs might be kind of old-school, I think they’re an appropriate way to deliver these messages. Tweeting to the world or putting up a Facebook page about the garden might happen too, but simple signage is intimate and personalized for the immediate community. What are the ways that members of your local food system get the message out about the good work they’re doing? Are handmade signs part of their marketing toolkit?