Burlington has no beef with pink slime, but are the kids aware? (Read this if you’re out of the loop on the debate about pink slime in school lunch beef)
As the local food movement continues to gain momentum across the country, people are ever more interested in knowing where their food comes from… but local food isn’t always promoted clearly. While 42% of Middlebury College students mistakenly thought the majority of meat served in their dining program was locally sourced (less than 1% actually is), while I bet many students in the Burlington School District have no idea that their lunch program now purchases thousands of pounds of local beef each year. Wow! How do we get the word out?
This hot topic of ground beef quality and pink slime sounds like a bit of a tangent to kids’ gardening programs, but here’s what they all have in common: these programs are all looking (and sometimes lacking)the clear communication to explain their successful efforts. Can some simple, homemade signs help?
During a recent meeting at Friends of Burlington Gardens, the conversation jumped rapidly between planning several summer programs and activities, but the discussion seemed to cycle around this chorus: We need to make good signs for that.
The song went something like this:
Want to make children learning to speak English more comfortable in the garden? Let’s make some signs in the gardens for various plants that are written in different languages.
Want to make students more aware of the greenhouse activities at their high school and encourage them to join? How about we put up signs around campus to say what we’re doing? Let’s have some artsy students come up with a sign and maybe a motto we can display outside the greenhouse.
Want to show the community the flourishing school garden in its prime? We should get lots of good signage…I wonder who has nice handwriting?
A wealth of signs piled in the closet at FBG
Signs are essential for communicating what’s happening in the land of garden education – they can decorate the garden site and give kids a way to contribute – but they also can be a marketing tool used to recruit students and showcase successes for the community. While the cardboard signs handwritten in marker and those hand-painted wooden signs might be kind of old-school, I think they’re an appropriate way to deliver these messages. Tweeting to the world or putting up a Facebook page about the garden might happen too, but simple signage is intimate and personalized for the immediate community. What are the ways that members of your local food system get the message out about the good work they’re doing? Are handmade signs part of their marketing toolkit?
UrbanFoodAmerica, a blog which reports on programs across the country that promote building a community food system, recently posted about RootDown LA. This Los Angeles-based program serves the community through the development of herb and vegetable gardens which are maintained by the area youth. UrbanFoodAmerica describes how RootDown LA creates a new local economy around produce by having two missions: create a demand for local food, and then supply it. In order to stimulate demand, RootDown LA coordinates CSA (Community-Supported Agriculture) programs as well as farm stands and community cooking classes. The supply side is handled by the local youth, who are directed on how to produce foods for the community. These youth install garden plots and plant fruit trees in the area, while developing job skills.
When I read about this organization, the story hit home for me… literally; Burlington offers a similar program! The Healthy City Youth Initiative, developed through a partnership of the Burlington School Food Project and Friends of Burlington Gardens, is a 6-week summer program for high schoolers to learn about horticulture and sharpen their gardening skills. In addition to growing food on an area farm, the students help to maintain school garden plots about the city. Past projects have included gleaning – harvesting produce that would otherwise rot – from area farms to collect about 30,000 pounds of produce each year!
I admit I am new to the Burlington garden scene, and I only know the basics about the Healthy City Youth Initiative. From what I have read so far, I wonder if Burlington could learn a thing or two from the crew at RootDown LA. How well are students getting connected with the entrepreneurial side of growing food? I spoke with an intern who worked with the program this past summer, and she emphasized the communication skills students develop by selling the program’s produce at farmer’s markets. These teens learn quickly about the foods they grow (and even begin to take favorite veggies home to their families!). The teens are new to many of the foods they grow, but perhaps this experience inspires them to learn more about farming. Could this be a breeding ground for our next generation of master gardeners and farmers?